At Acclipse we love accountants, and we listen to them - a lot.
We've got review processes and feedback loops for each of our teams, to make sure we don't miss out on what they have to say.
We find this interaction reveals some 'good stuff' by way of ideas and suggestions that we can take on board to improve certain aspects of our products and services. Whether it be prioritising development or modifying our training and implementation process for new users as they come on board.
Recently, the team in Support received a few requests asking us to accommodate firms who want to invoice as multiple entities. This made complete sense to us, as many of our users operate under 2 names (eg. one for accountancy services, and one for financial planning). Anyway, the Support team talked to the Product Managers, and they got the ball rolling.
The result - iFirm now lets you manage multiple billing entities. A feature that is very useful for firms that require separate default invoice and statement templates.